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Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. Itll help you define your companys mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether youre looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers objectives while launching their own careers If youre a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

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Brian Resnick Designing B2B Brands. Lessons from Deloitte and 195,000 Brand Managers

“As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” – The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the worlds largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.

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Watches International X

Now in its tenth edition, Watches International has been setting the standard for up-to-date reference guides devoted to luxury timepieces. На английском языке.

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Michel Chevalier Luxury Retail Management. How the Worlds Top Brands Provide Quality Product and Service Support

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

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Watches International IX

Now in its ninth edition, Watches International has been setting the standard for up-to-date reference guides devoted to luxury timepieces since 2000. At more than 700 pages, Watches International, Volume IX showcases the latest watches from around the world, from every major watchmaker. Hundreds of beautiful full-color photographs show not only the watches style and exquisiteness, but also the details of their movements, functions, cases, and dials. The text gives an overview of each of the companies histories.

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Faith Glasgow Small Business Finance All-in-One For Dummies

Keeping track of the finances is fundamental to the success of every business, but tackling the task yourself can be intimidating. Help is at hand, however, with this complete guide to small business money management. Packed with expert advice on all aspects of business finance, including basic bookkeeping and accounting, monitoring profit and performance, managing payroll, tackling tax, and forecasting for growth, Small Business Finance All-in-One For Dummies helps you to take control of your finances, stay on top of the paperwork, and keep the cash flowing.

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Kate Shoup Starting an Etsy Business For Dummies

Build a thriving Etsy business Promote your shop and build your brand Deliver top-notch customer service Create, sell, and succeed on Etsy Artists, crafters, and designers rejoice! This book makes it faster and easier than ever to start and run a successful Etsy business. Whether youre peddling paintings, jewelry, craft supplies, or vintage pieces, youll find everything you need to get your wares out to the masses. Etsy is handmade for anyone who wants to make money doing what they really love! Inside … Navigate the new homepage Apply SEO to your listings Manage stats and orders Increase local sales Market your Etsy shop Protect your business Promote yourself on Facebook, Twitter, and Pinterest

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A. R. Calhoun Business Hints for Men and Women

Robert Gandossy Leading the Way. Three Truths from Top Companies for Leaders

In Leading the Way, Hewitt Associates’ business leaders Robert Gandossy and Marc Effron present their findings from the largest research project ever conducted on leadership, the «Top Companies for Leaders.» Using data from more than 600 companies around the globe and interviews with senior executives at the top companies, they present a compelling business case for investing in growing leaders. Their stories, examples, and tactics provide tangible, practical tools for leaders everywhere.

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Branson Richard Like A Virgin. Secrets They Wont Teach You at Business School

From his Top 5 secrets of Business Success, to hard hitting discussions about the global financial crisis, this book brings together the authors advice on all things business. It is suitable for those looking for advice on setting up their own company, improving their career prospects, or developing their leadership skills.

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Last week we talked about why a unique selling proposition is so important in ... the examples below as well as 10 more examples and a brand new cheatsheet.

Unique Vintage Brand Swimwear

Unique Vintage brand swimwear is all about making you feel like the belle of the beach, the pearl of the pool, the queen of the cabana! Once you've picked out ...

26 Free Business Name Generators to Find the Best Brand Names

17 мар. 2018 г. - Coming up with the best brand name that resonates with your .... If you're looking for unique brand name ideas, you can keep clicking 'Get ...

25 Companies Who Absolutely Nailed Their Unique Value Proposition

18 февр. 2015 г. - These 25 companies got their UVP exactly right. If you're looking to punch up your Unique Value Proposition, take a look at how they got theirs.

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Brand Management – 5 Simple and Effective Principles | Canto

13 мар. 2018 г. - Brand management is one of the top growth fields, and understanding ... Your unique selling proposition (USP) sets you apart from competitors.


Anywhere I place our own brand on the list is gonna be scoffed, and I'm gonna look like I'm playing favorites, hating competitors, or riding bias. Worst of all, streetwear, more than any other industry or scene, is overrun with ego and insecure males, so friends and rivals alike will take issue with this list (and me). ... Sales distro and image are what ultimately constitute a brand as streetwear, not the art or design. The final requirements to being one of the "Greatest of All Time" are influence and longevity. Streetwear is an endurance game.

Find A Unique Business Name With Novanym

A perfect .com domain makes a good business name. Hundreds of the best company name ideas available, created by branding specialists and with a choice of ...

Breakthrough Brands 2017 - Fortune

22 дек. 2016 г. - What does it take for a brand to truly break through in today's crowded market? Just as it has with everything else, digital transformation has ...

30 Top Luxury Watch Brands You Should Know - The Trend Spotter

3 нояб. 2018 г. - Inspiringly classic and unique with their distinctive signature style, this brand keeps their marketing consistent with their promotional campaigns ...

Hotel Brands | SPG & Marriott Rewards

Discover Classic brands, time-honored hospitality for the modern traveller. For those who lean towards memorable experiences with a unique perspective, we ...

Most Unique Baby Names for 2018 - 100+ Unusual Baby Boy and Girl ...

15 сент. 2017 г. - Selecting a baby name that feels truly unique in 2017 is no easy feat. Luckily, the A-list and fashion set has the art of stylish baby names down ...

20 iconic brands – and why they work | Creative Bloq

6 авг. 2018 г. - We discover what makes a brand iconic, and it isn't just size. ... Founded in Japan as the 'Unique Clothing Warehouse', this basics-clothing line ...

Secrets of the 10 Most-Trusted Brands - Entrepreneur

20 мар. 2012 г. - based think tank that focuses on brand relationships, on a consumer .... a unique and compelling value proposition for your brand, repeat it ...

10 Brands Doing an Amazing Job on Social Media – Adweek

30 июл. 2015 г. - This post details how 10 top brands have created a unique social media strategy, and at the end includes an infographic generously provided ...

Top Brand Influencers: 25 You Should Know - IZEA

15 дек. 2017 г. - Take a look at a few top brand influencers who've had success working with brands & launched their own brands as a way to capitalize on their ...

Tetra Gemina Aseptic with a unique top - Tetra Pak

Its unique top gives it elegant appearance and the package is a dream to pour ... the opportunity to develop your brand and attract whole new consumer groups.

UNIQUE FABRIC: интернет-магазин женской дизайнерской ...

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Principles of Marketing: A Value-Based Approach

Table 6.2: Top 25 global brands Source: Business Week/ Interbrand Top 100 ... of and with which they have strong, favourable and unique brand associations.

Brand Unique Women's Fashion - ShopStyle

Find Brand Unique women's fashion at ShopStyle. Shop the latest collection of Brand Unique women's fashion from the most popular stores - all in one.

Brand Typography: 50 Unique Fonts That Are Perfect for Logo Design ...

4 дня назад - Finding the perfect font family for a branding project can be a grueling task. Between identity, business and design considerations, you can.

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Unique 21 Clothing & Dresses | Next Official Shop - Next.co.uk

Unique 21 is an exciting new British fashion brand for women whose collections are inspired by street styles of today catering for the young and playful to the ...

Unique selling proposition - Wikipedia

The unique selling proposition (USP) or unique selling point is a marketing concept first ... It must be unique—either in the brand or a claim the rest of that particular advertising area does not make. The proposition must be strong enough to ...

Top brand luxury business men watch nibosi relogio masculino mens watches. 20 iconic brands – and why they work | Creative Bloq

6 авг. 2018 г. - We discover what makes a brand iconic, and it isn't just size. ... Founded in Japan as the 'Unique Clothing Warehouse', this basics-clothing line ...

Winter sale | Up to 60% off beauty | Feelunique - feelunique.com

SHOP SALE BY BRAND Shop all. So many amazing brands but so little time? Go straight to your favourite here... ALL BRAND OFFERS ...

20 Leading Companies That Market in Unique Ways | Inc.com

26 нояб. 2017 г. - These businesses are examples of how a company can accomplish innovation, whether it's a brand-new startup or backed by a century's worth ...

Brand building 101: Create your UVP - SNEWS

8 янв. 2018 г. - How to create a unique value proposition (UVP) and build your brand.

Advice from the Top: What Minority Women Say about Their Career Success

Few executives in this industry have exhibited the ability to manage a unique growth company and shown the commitment to building a successful brand the ...

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10 Unique Customer Experience Examples & Best Practices to Boost ...

16 мая 2017 г. - And thanks to social media, your customers and prospects are already sharing thoughts about your brand whether you like it or not. So if you ...

50 clothing brands that are on top of their Instagram ... - Printsome Blog

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The Top 7 Characteristics Of Successful Brands - Forbes

12 нояб. 2013 г. - With the volume of competition that businesses face in most industries, it's never been more important to stand out and develop a unique ...

30 Brands With the Best Digital Marketing Campaigns - SingleGrain

Check out 30 stellar digital marketing campaigns from successful brands like Pepsi, ... The campaign used fast-moving images on billboards containing unique ...

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Matt Matrisian The Power of Practice Management. Best Practices for Building a Better Advisory Business

How do you build a financial advisory business in today’s competitive and often-saturated markets? How can you break through the clutter, and develop strong and lasting client relationships? We believe it can be done by harnessing the power of practice management! The Power of Practice Management shows you the “how,” “why” and “what” of taking your business to the next level, introducing you to best practices and the thinking behind actions of some of the industry’s top-quartile firms. Author Matt Matrisian leads you on a journey filled with intriguing ideas and bottom-line lessons that teach you how to work on your business, not just in it. Whether you’re the head of a large advisory firm, part of a small practice or just starting out, you will discover a roadmap for turning your good business into a better one. The author also addresses: Making business strategy and planning part of your defined game plan; Transforming your firm’s vision and goals to build your business Capitalizing on referral sources and centers of influence Your personal brand as a product of intuitive thinking And much more. The Power of Practice Management teaches you how to channel the strength of your business and connect it to your clients’ experiences. The results unlock the secrets to driving customer loyalty, referral revenue, and business prosperity. In the process, you’ll also enhance your personal brand – allowing you the opportunity for business prosperity.

3858.05 РУБ



Max Brand The Valley of Vanishing Men

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Business Insurance Words of Wisdom from Women to Watch. Career Reflections Leaders in the Commercial Industry

Learn from some of the most respected women in insurance and risk management Women to Watch presents the advice, guidance, and lessons learned from the most successful women in risk management and insurance. For the past 10 years, Business Insurance has highlighted key women in the field—women noted for their skills, accomplishments, courage, wisdom, and everyday steel. In this book, these women present their stories in their own words; through essays and anecdotes about key issues, key moments, and crucial lessons, former Women to Watch honorees provide a glimpse into what it takes to make it. Theyve battled obstacles, hurdles, and institutionalized career impediments—and theyve come out on top; their stories provide inspiration, motivation, and concrete, real-world guidance for all women who seek advancement in the insurance and risk management fields. Business Insurance receives several hundred Women to Watch nominations every year; of those, they honor only 25. These women are the cream of the crop, and their unique insights into all-too-common experiences can help us all rise to the top. Shatter the glass ceiling and close the wage gap Shift your perspective on what «work/life balance» means Celebrate and navigate the workplaces changing demographics Learn how successful women get it done The insurance and risk management fields look very different today than they did even 10 years ago; there is much to celebrate, but even more still left to be done. There is no substitute for the wisdom of experience, and the best lessons come from those who have navigated the path successfully. Women to Watch provides unique insight into the women who have conquered the field, and critical perspective for those who will follow.

1604.3 РУБ



Denise Yohn Lee What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from Rest

Discover proven strategies for building powerful, world-class brands Its tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohns What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the worlds best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

1799.78 РУБ



Lord Jones Digby Fixing Business. Making Profitable Business Work for The Good of All

An optimistic call to action for business leaders and decision makers everywhere In his second book ‘the face of British Business Lord Digby Jones shows us why profit isnt a dirty word—its what you do with it that counts. Society is at a crossroads, and good business lays the foundation for a successful future; but are we brave enough to build it? Fixing Business focuses on why we must be. Fixing the world requires a vibrant and successful, profit-yielding, tax-delivering, job-creating business sector. This book describes how that sector is built, and how the good of business means the good of all. Learn why business must invest more—and better—in physical and human infrastructure Discover the critical importance of social inclusion in the future of business Understand why fixing education and the environment are at the top of the priority list Engage with every aspect of society to create the wealth that holds the social fabric together From the smallest shop around the corner to the largest multinational corporation, the variable upon which every facet of business success rests is people. Workers, investors, customers, creditors—all ensure that wealth is created, and at the end of the day, they are what business is about. Fixing Business shows us how to harness their power to change the world.

2341.51 РУБ



Trevor Clawson The Unauthorized Guide To Doing Business the Jamie Oliver Way. 10 Secrets of Irrepressible One-Man Brand

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.

1025.6 РУБ



Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet

Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

3215.04 РУБ



Steven Strauss D. The Small Business Bible. Everything You Need to Know Succeed in Your

An updated third edition of the most comprehensive guide to small business success Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesnt!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if youve run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information youll need to know to succeed.

1475.7 РУБ



Barbara Weltman Small Business Survival Book. 12 Surefire Ways for Your to Survive and Thrive

Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in todays market. With this book as your guide, youll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether youre considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

1539.36 РУБ



Simon Middleton Build a Brand in 30 Days. With Middleton, The Strategy Guru

You dont need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isnt about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand. Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4s The Secret Millionaire

1282.8 РУБ



James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes

A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which use business rules and predictive analytics to optimize and automate small, high-volume business decisions. It includes Decision Requirements Analysis (DRA), a new method for taking the crucial first step in any IT project to implement decision management: defining a set of business decisions and identifying all the information—business knowledge and data—required to make those decisions. Describes all the stages in automating business processes, from business process modeling down to the implementation of decision services Addresses how to use business rules and predictive analytics to optimize and automate small, high-volume business decisions Proposes a simple «top-down» method for defining decision requirements and representing them in a single diagram Shows how clear requirements can allow decision management projects to be run with reduced risk and increased profit Nontechnical and accessible, Knowledge Automation reveals how DRA is destined to become a standard technique in the business analysis and project management toolbox.

4179.55 РУБ



P.J. Simmons The Green to Gold Business Playbook. How Implement Sustainability Practices for Bottom-Line Results in Every Function

Implement the green strategies outlined in Dan Estys and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

1797.21 РУБ



Colin Barrow Business Plans For Dummies

Your one-stop guide to creating a winning business plan from scratch Whether youre starting a new business or growing an established one, youll need a solid business plan to get you where you want to go. Revised for todays rocky economic climate, this edition of the UKs bestselling business plan guide gives you what you need to map out your business strategy and stay on course – including a complete sample plan that you can easily adapt for your business! Chart your course – assess the current state of your business and where youd like to take it, and establish clear, achievable objectives Get to know your customers – learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition – find out who your competitors are and what itll take to get your share of the market pie (and theirs) Sort out your finances – construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons Den – convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves – learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget

1925.81 РУБ



John Mumford Broke. What Every American Business Must Do to Restore Our Financial Stability and Protect Future

What principled business leaders can do to solve Americas current financial crisis Broke is a startling wake-up call for America and an honest accounting of what our future holds if we dont take charge and change our country for the better. If the business of America is business, then its up to our business leaders to solve the mess were in. Broke offers practical, nonpolitical, and nonpartisan solutions that every business leader can implement today for a better tomorrow. Whether you operate a giant corporation or a local small business, youll find practical steps to limit future risks, strengthen every business, stabilize the current economy, and help turn the country around. Author John Mumford has spent decades helping business leaders turn around failing companies. Now, he helps them to turn around a failing country. Presents bold initiatives and concrete steps every business leader can use to create a better future-for their businesses and for the country Includes practical, actionable steps for every business leader who wants to build for the future, while preserving the best of his or her existing enterprise. Shows how business leaders can contribute to the solutions for our problems concerning public debt, the environment, and international relations Offers a turnaround plan for the country ideal for use by the U.S. Chamber of Commerce, small business organizations, non-profits and others as the centerpiece of a 2010 campaign for Americas turnaround Endorsed by current and former CEOs, top business school leaders, former governors and senators, and leading journalists Desperate times call for creative, effective measures, not desperation. If youre a business leader, heres how you can do your part.

1736.12 РУБ



Thorstein Veblen THE HIGHER LEARNING IN AMERICA: A Memorandum on the Conduct of Universities by Business Men

Beebe Nelson Innovation Governance. How Top Management Organizes and Mobilizes for

The business leaders guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for encouraging and focusing innovation by explaining what innovation governance is, the various models for governance and their advantages and disadvantages, how to assess and improve governance practices, and behavioral tactics for maximizing the effectiveness of governance. It offers guidance for everyone from the boardroom through senior management, illustrating effective governance models with real case studies from a range of companies in the United States and Europe. Addresses an important yet underappreciated skill for CEOs, board members, and top management Features real-world examples and case studies from a variety of business from around the world Written by an author team with hands-on experience in the subjects of innovation management, organizational learning, innovation leadership, organizational behavior, and individual leadership and teamwork Innovation governance is a sadly neglected topic in many organizations. This book offers vital guidance and real-world experience for building innovation into any business from the top down.

3536.54 РУБ




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