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The New Luxury

21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of...

5300 РУБ



N. Giusti Diffuse entrepreneurship and the very heart of «made in Italy», for fashion luxury goods

«Made in Italy» is a worldwide label for fashion and luxury brands. It suggests top quality as well as a sense of distinction and it is closely linked to famous brand names as well as entrepreneurs like Giorgio Armani, Miuccia Prada, Gianni Versace. Nevertheless, behind the sparkling names, made in Italy hides a set of entrepreneurial forms that are at the heart of peculiar Italian savoir-faire for fashion and luxury goods and that were, indeed, at the heart of the economic development of the country. Design, production and distribution of fashion and luxury goods in Italy have solid foundations in a diffuse network of independent enterprises that ensured economic and cultural development and innovation. The free, yet coordinated, initiative of small entrepreneurs, firmly rooted in the traditional structure of the Italian society, constitute the economic and social fabric behind the success of some of the well known large groups of the high end of the fashion and luxury system. This fabric of diffuse entrepreneurship is also actually ensuring the necessary variety of initiatives and countermeasures to face the crisis of this sector and to invent new solutions against the de-manufacturing and the fierce concurrence of the developing countries.

79.9 РУБ



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New Nordic Design

A fresh take on the top contemporary Nordic designers, sure to inspire fans and curators of minimalist design.Contemporary Nordic designers are known for their serene,...

2920 РУБ



Watches International X

Now in its tenth edition, Watches International has been setting the standard for up-to-date reference guides devoted to luxury timepieces. На английском языке.

1578 РУБ



Michel Chevalier Luxury Retail Management. How the Worlds Top Brands Provide Quality Product and Service Support

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxury brands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

4565.36 РУБ



Brand Identity Now!

With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama 08 Election Campaign, The Museum of Art and Design, the Digital Water Pavilion at Expoagua Zaragoza 2008 and New Yorks bid for the Olympic Games 2012. Top design offices featured include: Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now!, the Web Design series, and 1000 Favorite Websites.

3036 РУБ



Lisa Springsteel Becoming a Fashion Designer

The complete guide to the fashion industry, featuring interviews with top designers who explain the intricacies of the world of fashion design Anyone who has ever tried to launch a fashion design career knows how grueling it can be. The fashion industry is a highly prominent field, yielding a competitive environment that is greatly guarded, secretive, and difficult to infiltrate. Becoming a Fashion Designer provides all the information, resources, and tools you need to help you navigate these obstacles and successfully launch a career in fashion design. Of the various job opportunities available in the fashion industry, the career path of a fashion designer consistently ranks as the most popular position in the field, making the competition even greater. The book pays special attention to this and demonstrates several ways in which an aspiring fashion designer can stand out from the competition. A dynamic and comprehensive career guide, this book imparts insider tips from top fashion designers and executives based around the world. Expert advice includes an introduction to a career in fashion design, educational requirements, career opportunities, the design process, portfolio creation, preparation for getting hired, steps to start and run ones own fashion design business, as well as a forecast of the future of the fashion industry. Features original interviews from top designers and high-profile fashion executives, including Ralph Rucci, Reem Acra, Peter Som, Anna Sui, Nanette Lepore, Kay Unger, Stuart Weitzman, Dennis Basso, Randolph Duke, Zang Toi, Pamella Roland, Robert Verdi and Daymond John Includes cases in point and insider tips throughout Includes illustrations, drawings, sketches, and photographs demonstrating various aspects of working in fashion design, with special contributions from renowned illustrator, Izak Zenou and legendary fashion photographer, Nigel Barker Offers in-depth resources to assist you on your journey to becoming a fashion designer Whether a student, recent college graduate, industry professional or career changer, youll learn everything you need to know to successfully develop a fashion design career.

2568.82 РУБ



Klimchuk Marianne R. Packaging Design. Successful Product Branding From Concept to Shelf

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether youre a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for todays business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

4629.66 РУБ



Hi-Tec Architecture

This new series focuses on brand new trends in architecture and interior design. High Tech Architecture deals with projects all around the world, showing a trendsetting use of new materials and high-tech design. Especially new trends with glas, steel and mediafacades are featured. About 50 projects are presented in alphabetical order of the respective architects and designers. Beside numerous images, also plans and texts introduce to the projects. An index with contact information is enclosed.

3681 РУБ



Monad Design Позолоченные асимметричные серьги NEW YORK, из коллекции METROPOLIS

Покрытые золотом асимметричные серьги с крыльями, инкрустированные натуральным жемчугом и черными кристаллами Swarovski.

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Garner Philippe Sixties design

Sixties Design provides a richly illustrated survey of a remarkable decade. The text reviews the period through certain all-important themes-the Modernist continuum, pop culture, space age styles, utopian ambitions and anti-design, identifying the impact of new thinking on every area of design. Embracing a wide variety of media, and making connections between domestic and industrial design, graphics, film, fashion, architecture and city planning, the illustrations highlight the best design examples of the decade. Литература на английском, немецком и французском языках.

1012 РУБ



Abellan Miquel Brand and Branding

Drawing on the work of some of the world`s most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.

4866 РУБ



Alina Wheeler Designing Brand Identity. An Essential Guide for the Whole Branding Team

Whether youre the project manager for your companys rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. «Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. Its an essential reference for implementing an entire brand system.» – Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte «Alina Wheeler explains better than anyone else what identity design is and how it functions. Theres a reason this is the 5th edition of this classic.» – Paula Scher, Partner, Pentagram «Designing Brand Identity is the book that first taught me how to build brands. For the past decade, its been my blueprint for using design to impact people, culture, and business.» – Alex Center, Design Director, The Coca-Cola Company «Alina Wheelers book has helped so many people face the daunting challenge of defining their brand.» – Andrew Ceccon, Executive Director, Marketing, FS Investments «If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible.» – Olka Kazmierczak, Founder, Pop Up Grupa «The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted.» – Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

3215.04 РУБ



Printio The joker design (new)

Футболка с полной запечаткой (мужская) — пол: МУЖ, материал: СИНТЕТИКА.

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Printio Deadpool design (new)

Футболка с полной запечаткой (мужская) — пол: МУЖ, материал: СИНТЕТИКА.

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Printio Predator design (new)

Футболка с полной запечаткой (мужская) — пол: МУЖ, материал: СИНТЕТИКА.

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Discover the Unique History of Purina | Purina

It's a sentiment that has been part of our businesses through time and really brought to life through the PURINA® brand that William H. Danforth created in 1904.

Unique Promotional Products | Pinnacle Promotions

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26 Free Business Name Generators to Find the Best Brand Names

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Breakthrough Brands 2017 - Fortune

22 дек. 2016 г. - What does it take for a brand to truly break through in today's crowded market? Just as it has with everything else, digital transformation has ...

5 Best Unique Friendship Campaigns by Top Brands India | Ittisa

9 авг. 2017 г. - Unique and viral, these top friendship day campaigns in India in 2017 by top Brands rocked the digital marketing world on all social media ...

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Principles of Marketing: A Value-Based Approach

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32 of the BEST Value Propositions (Plus How to Write Your Own)

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EDITION Hotels | The Idea: Unique Hotels Designed by Ian Schrager

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Top brand luxury nibosi relogio masculino mens watches fashion new design. The Top 7 Characteristics Of Successful Brands - Forbes

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Brand building 101: Create your UVP - SNEWS

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Find A Unique Business Name With Novanym

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Millennials reveal their top 100 favorite brands - Business Insider

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Don't create a logo, build a unique brand experience - Medium

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25 Companies Who Absolutely Nailed Their Unique Value Proposition

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What a Unique Selling Proposition Is (And Isn't) Plus 10 Examples

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17 Unique Business Models Shaking Up the Marketplace - Mashable

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30 Top Luxury Watch Brands You Should Know - The Trend Spotter

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Unique Vintage Brand Swimwear

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7 Unique Selling Propositions By Top Brands: How They Established ...

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You Are Unique Aren't You?

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15 Best Sipping Tequilas - Top Tequila Bottles & Brands to Try in 2019

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How 16 Great Companies Picked Their Unique Names

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The 31 Best Value Proposition Examples You Wish You Had [+VIDEO]

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Top Brand Influencers: 25 You Should Know - IZEA

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11 Unique Branding Ideas To Consider In 2019 - Designhill

9 февр. 2018 г. - There are already many brands in your target market. So, creating a unique brand that stands out requires you to have branding ideas that are ...

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20 Leading Companies That Market in Unique Ways | Inc.com

26 нояб. 2017 г. - These businesses are examples of how a company can accomplish innovation, whether it's a brand-new startup or backed by a century's worth ...

Be Distinctive, Not Different | The Percolate Blog

29 сент. 2015 г. - The key to brand growth lies in distinctiveness, rather than differentiation. Brands can build consumer awareness through distinct brand ...

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15 сент. 2017 г. - Selecting a baby name that feels truly unique in 2017 is no easy feat. Luckily, the A-list and fashion set has the art of stylish baby names down ...

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20 iconic brands – and why they work | Creative Bloq

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The Top 7 Characteristics Of Successful Brands - Forbes

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Check out this brand list to see who we think are the unique clothing brands worth following. They have mastered the art of content curation...

10 Amazing Brand Story Examples | Linkdex

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Unique 21 is an exciting new British fashion brand for women whose collections are inspired by street styles of today catering for the young and playful to the ...

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Shopping in Montreal: 16+ Unique Clothing Boutiques [2018 Guide]

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The Truth About Creating Brands People Love

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Advice from the Top: What Minority Women Say about Their Career Success

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Effective Advertising: Understanding When, How, and Why Advertising ...

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21 Brand Style Guide Examples for Visual Inspiration - HubSpot Blog

17 сент. 2018 г. - A brand style guide is essential to any organization seeking cohesive, consistent, and recognizable marketing. Check out these examples to ...

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